BloomReach offers a platform that makes your content more discoverable, relevant and profitable. BloomReach’s core technology, the Web Relevance Engine (WRE), harnesses the power of big data, machine learning and large-scale systems science to match relevant products to consumers at scale. The WRE is the core technology of all BloomReach products, continuously predicting and adapting in real time to changes in consumer behavior, queries, site content, competitive content and inventory.

Summary obtained from BloomReach website