When it comes to selling on Amazon, the customer is always right… sometimes even when common sense says otherwise. For any business, providing stellar customer service is the difference between sinking and swimming. This is reflected on Amazon in your seller ratings. These solution providers not only help manage customer concerns but they also help solicit seller reviews, all you have to do is keep the good ones and address the bad ones. Every shopper loves buying from a 5-star sellers with lots and lots of reviews!